Email Marketing

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Artisan Obscura offers $5 off any order for signing up for their loyalty program. Before I joined the team, their welcome email said, "Thanks for signing up!"

That was it.

Now we have a robust welcome series that introduces the brand, engages the online community, and offers discounts to audience members. (Ecommerce sites report average open rates of 15.5%.)

Finally, I create and send seasonal sales emails. Using plenty of GIFs, of course.