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  • Writer's pictureTJ Neathery

Copywriters, it’s Time to End the One-Line Marketing Paragraph

Many ad writers have embraced the one-line paragraph. Any paragraph longer than a sentence is considered slow and boring.

However, the majority of customers are wising up. We are on the verge of a conversion rate collapse, and you need to get ahead of the curve.

I unpack the three reasons why the one-line paragraph is coming to an end, and what you can do to protect your marketing copy from disinterested eyes.

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