Copywriters, it’s Time to End the One-Line Marketing Paragraph

Many ad writers have embraced the one-line paragraph. Any paragraph longer than a sentence is considered slow and boring.

However, the majority of customers are wising up. We are on the verge of a conversion rate collapse, and you need to get ahead of the curve.

I unpack the three reasons why the one-line paragraph is coming to an end, and what you can do to protect your marketing copy from disinterested eyes.

Read the full post on Medium.com