Oil tankers are enormous. The largest ships in the world are nearly half a mile long. Because they're so big, they require incredible amounts of fuel to sail. At their fastest speeds, oil tankers can consume 16 tonnes of fuel an hour. That comes out to just under $5000 an hour. That's a tremendous amount of energy. And your small business is like an oil tanker.
Now you're saying, "But TJ, my business is tiny. I live in Colorado Springs. I have no revenue. It's just me!"
Ah, but do you remember middle school physics? For a collision occurring between object 1 and object 2 in an isolated system, the total momentum of the two objects before the collision is equal to the total momentum of the two objects after the collision.
What I'm getting at is momentum. For a small object to move a large object, the smaller object needs a lot of velocity. To be clear, you're the small object and your business is the large object. And by "your business" I mean the business you dream about at night. I'm talking about your end goal. Six-figures, seven-figures, whatever. You've got your sights set on that big enterprise client. You want to hire 10 new employees this year. You're not playing for peanuts. Your goals are big!
So don't get discouraged when it seems like you're putting in work without results. Your business might look small on the outside, but has huge potential. It takes a lot of power and energy to move something that big.
But know this - those late nights add up. Those cold calls set you up for success. And once you start realizing that dream business, it's going to take a long, long time to slow you down.
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